Guidelines for successful brand extensions include
a. Screening all new brand extensions for congruence
b. Earmarking all the compromises other brands make
c. Identifying how your brand can emphasize profits
d. Eliminating all brand packaging that is cocongruent
a. Screening all new brand extensions for congruence
Communication & Mass Media
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The more your listeners identify with you and the goals of your message, the more likely they are to respond positively
Indicate whether the statement is true or false
Communication & Mass Media
Maslow's hierarchy of needs includes five levels: 1. physiological, 2. __________, 3. belonging and love, 4. self-esteem, 5. self-actualization
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media