When a PR firm actively combines public relations, marketing, advertising, and promotion into a more or less seamless communication campaign that is as at home on the web as it is on the television screen and magazine page, it is engaging in
A. PR convergence.
B. integrated marketing communications.
C. full-service public relations.
D. greenwashing.
Answer: B
Communication & Mass Media
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When an organization decided to re-frame certain official guidelines and procedures, it conducted several sessions with the PR team. Which step of public relations cycle is this?
a) Policy formulation b) Research c) Programming d) Communication
Communication & Mass Media
If you are assigned a task by the group or leader, you should
a. evaluate the task to determine if it is something you can do. b. view the task as an opportunity to help the group complete goals. c. refuse the task if it is something that you do not want to do. d. all of the above e. none of the above
Communication & Mass Media