The silicon chips that provide the foundation for digital technology are

A) digital conductors.
B) Lays chips.
C) semiconductors.
D) Bell Labs chips.

Answer: C

Communication & Mass Media

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What Internet service provider first dominated the Internet in the 1990s?

A) CompuServe B) America Online C) Google D) Prodigy

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A PR practitioner uses targeted mailing to send informationabout the firm's product to specific clients. Thus, he or she achieves a high percentage of media placements. What is measured successfully through this process?

a. Production b. Distribution c. Audience action d. Message exposure

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