A PR practitioner uses targeted mailing to send informationabout the firm's product to specific clients. Thus, he or she achieves a high percentage of media placements. What is measured successfully through this process?
a. Production
b. Distribution
c. Audience action
d. Message exposure
A
Communication & Mass Media
You might also like to view...
List the two types of speech outlines and explain their purpose
What will be an ideal response?
Communication & Mass Media
Prejudice can be useful in protecting our own identity. We make ourselves look good by making others look bad
Indicate whether the statement is true or false.
Communication & Mass Media