Your company collects its own data instead of hiring an outside firm to do it. Your firm is a(n)

A) self-aggregator.
B) syndicated data organization.
C) data tracker and analyst.
D) information compiler.

A

Business

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The original and oldest form of direct marketing are ________

A) billboards B) banner advertising C) mail campaigns D) outbound telemarketing calls E) field sales calls

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Which of the following types of scales are sometimes referred to as graphic rating scales?

A) noncomparative scales B) continuous rating scales C) itemized rating scales D) Likert scales E) none of the above

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