Which of the following types of scales are sometimes referred to as graphic rating scales?
A) noncomparative scales
B) continuous rating scales
C) itemized rating scales
D) Likert scales
E) none of the above
B
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If your assignment was to create a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
A) needs-based segmentation B) segment identification C) segment attractiveness D) segment positioning E) segment "acid-test"
Nebula Crystals, a firm in New York that manufactures crystal figurines, was contracted by Ruth from Florida to deliver a thousand such crystal figurines
The contract required the firm to deliver and tender the goods alongside the vessel SS Dew Express at the New York harbor. Which of the following shipment term expresses such conditions? A) no-arrival, no-sale B) ex-ship C) F.A.S. port of shipment D) C.I.F.