A speaker should use the Elaboration Likelihood Model (ELM) to develop persuasive speeches because it can be used to ____________.
a. to understand how people process persuasive messages
b. to determine how important an issue is
c. to recognize the what attitude the audience has on your topic
d. All of the choices are correct.
a. to understand how people process persuasive messages
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In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:
a. Guerilla marketing with street teams b. Branded content c. Promoting everything "natural" about the products d. The personality of Burt
Answer the following statement(s) true (T) or false (F)
1. Bots are part of an ethical social media policy for most social media companies. 2. Abandonment is when brands and individuals build a community and leave it without proper notification or reasoning, which is considered to be one of the deadly sins of social media. 3. Buying followers is a common practice in social media, but is not ethical unless you want to get noticed and famous. 4. Automating your content on social media, like sending automated DMs on Twitter, are common practice for ethical social media professionals. 5. A social media policy is good to have to set the guidelines and standards for a brand and all employees on social media.