In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:

a. Guerilla marketing with street teams
b. Branded content
c. Promoting everything "natural" about the products
d. The personality of Burt

d

Communication & Mass Media

You might also like to view...

______ is the Greek term rhetoricians use to describe the circumstances surrounding, or the occasion for, a speech

Fill in the blanks with correct word

Communication & Mass Media

Fahrenheit 451 was written by

A. Ray Bradbury. B. Ann Rice. C. Robert Grisham. D. Harriet Beecher Stowe.

Communication & Mass Media