Advertising is a firm's efforts to build good relations with its various publics

Companies normally select brand ambassadors for the buzz marketing programs based on:

A) the age, income, and gender matching the brand's target market B) the level of acceptance of new products and new technologies C) devotion to the brand and the size of their social circles, families, reference groups, and work associates D) their knowledge and experience with the brand

________ are major purchases and are usually bought directly from the producer with the typical sale preceded by long negotiation periods

A) Raw materials B) Materials and parts C) Processed materials D) Capital goods E) Installations