Independence Electronics prides itself as a world-class producer of components used in CD and DVD players. The outstanding performance of the production department indicates that this activity is one of the firm's ________.

In small firms, the marketing function is usually handled by a ________ who is responsible for new-product planning, advertising, working with the company's sales representatives, and marketing research

A) single marketing manager B) brand manager C) product category manager D) market manager E) venture team manager

Which one of the following is NOT true about the challenge for public relations communication?

A. People are exposed to hundreds or even thousands of messages each day. B. The large number of media outlets means that many messages compete for attention. C. To defend themselves from the onslaught of messages, people become choosy about which messages they pay attention to. D. People generally try to pay attention to every message they receive. E. Public relations messages must compete against messages from multiple other sources.