Which one of the following is NOT true about the challenge for public relations communication?
A. People are exposed to hundreds or even thousands of messages each day.
B. The large number of media outlets means that many messages compete for attention.
C. To defend themselves from the onslaught of messages, people become choosy about which messages they pay attention to.
D. People generally try to pay attention to every message they receive.
E. Public relations messages must compete against messages from multiple other sources.
D
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________ refers to buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation
A) Systems selling B) Performance review C) Problem recognition D) Proposal solicitation E) General need specification
________ is the degree to which a product meets or exceeds customer expectations
A) Customer delight B) Customer satisfaction C) Customer perceived value D) Customer perceived benefits E) Value of customer