In behavior modification programs, unconscious motivating forces are:
a. brought to the surface.
c. eliminated by negative reinforcement.
b. not dealt with.
d. extinguished.
ANS: B
FEEDBACK: Behavior modification programs have been successfully applied to education, business, and industry. No attempt is made to deal with any alleged anxieties, repressed traumas, or unconscious motivating forces. The focus is on changing overt behavior, defining the nature of the appropriate reinforcers, and determining their optimal rate of presentation to modify behavior.
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The presentation of an aversive stimulus following a particular operant response is called:
a. negative reinforcement. b. discrimination training. c. aversion conditioning. d. punishment.