The lowest closing costs other than the down payment are realized using a:

________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

A) Marketing B) Knowledge C) Operations D) Strategic E) Distribution

Business-to-consumer companies are more likely to emphasize a(n) ________ strategy, while business-to-business companies are more likely to emphasize a(n) ________ strategy

A) pull; push B) push; pull C) pulse; pull D) integrated communication; targeted communication E) targeted communication; integrated communication