A personal illustration can help establish your credibility

Indicate whether the statement is true or false.

Answer: True

Communication & Mass Media

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In order to promote its new beauty product, a company hires an Oscar-winning actress to model for their latest ad. The company is using which appeal?

a. pathos b. mythos c. ethos d. logos

Communication & Mass Media

In multicultural studies of judgments of emotion, which two emotions are the most difficult to discriminate?

a. fear and surprise b. surprise and happiness c. fear and sadness d. hate and disgust

Communication & Mass Media