In order to promote its new beauty product, a company hires an Oscar-winning actress to model for their latest ad. The company is using which appeal?
a. pathos
b. mythos
c. ethos
d. logos
Answer: c
Communication & Mass Media
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What is the attitude of journalists that makes them reveal the source along with the information?
a) Transparency b) Accuracy c) Efficiency d) Simplicity
Communication & Mass Media
Audiences usually remember presentations in which they have participated
Indicate whether the statement is true or false
Communication & Mass Media