In order to promote its new beauty product, a company hires an Oscar-winning actress to model for their latest ad. The company is using which appeal?

a. pathos
b. mythos
c. ethos
d. logos

Answer: c

Communication & Mass Media

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What is the attitude of journalists that makes them reveal the source along with the information?

a) Transparency b) Accuracy c) Efficiency d) Simplicity

Communication & Mass Media

Audiences usually remember presentations in which they have participated

Indicate whether the statement is true or false

Communication & Mass Media