An information-bearing experience that a customer or prospect has with a product, service, or the market that relates to that product or service is known as a ________

A) pitch
B) message
C) sale
D) contact
E) double jeopardy

Answer: D

Communication & Mass Media

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____________effects stem from behavioral issues such as avoidance or disfluency and

______________effects stem from psychological issues that may have physical effects. A. Internal/external B. External/internal C. Inside/outside D. Outer/inner

Communication & Mass Media

The stock issues for a proposition of policy lead to the consideration of one or more

issues of fact or value. Indicate whether the statement is true or false

Communication & Mass Media