Why would any firm, whether global or otherwise, seek to collaborate with another firm, be it local or foreign?

What will be an ideal response?

Recent changes in the political, economic, socio-cultural, and technological environments of the global firms have prompted the need for strategies that are more current rather than the traditional strategies. Trade barriers are less, global markets are more accessible, consumer needs and wants have changed, product life cycles have shortened, and new communication technologies and trends have emerged. These factors may provide unprecedented opportunities. However, there are strong strategic implications for the global organizations and new challenges for the global marketer. All these converging environmental forces or changes require different unprecedented global strategies that take into account collaborations which were not thought of at any period of time. Today's competitive environment is described as turbulent, dynamic, and unpredictable. Global firms are under intense pressure to respond and adapt quickly. They have to pursue "entrepreneurial globalization" by developing unique and flexible organizational capabilities, innovation, and updating global strategies that take care of the demands.