A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________

The most basic forms of market segmentation involve ________ and ________ criteria

A) psychographic; behavioral B) psychographic; demographic C) behavioral; needs D) values; demographic E) values; needs

While on a business trip to a middle-eastern country, Trevor is invited to dinner. Trevor commits a cultural blooper when he says, "Thanks anyway, but I'm going to eat dinner at a nearby McDonald's because you people eat disgusting food."

Indicate whether the statement is true or false.