What is defined as a set of unique features of a company and its products perceived by the target market as significant and superior to the competition?
a. a unique selling proposition
b. a competitive advantage
c. a special benefit
d. a comparative differentiation
Ans: b. a competitive advantage
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Consider any two factors that a service operation assigns the greatest weight when making a location decision
Using those two factors, identify one local service operation that likely used one of those factors as their top priority and a different service operations that likely used the other of your two factors as their dominant criterion. Briefly describe the business and justify your assignment of each factor as the overriding concern.
________ is a publicly accessible website that allows users to add and edit interlinked web pages and make contributions from their own personal experience to update existing articles with current information
A) Ebay B) Amazon C) Wikipedia D) Monster