Consider any two factors that a service operation assigns the greatest weight when making a location decision
Using those two factors, identify one local service operation that likely used one of those factors as their top priority and a different service operations that likely used the other of your two factors as their dominant criterion. Briefly describe the business and justify your assignment of each factor as the overriding concern.
Answers will vary. The factors identified by the authors as being critical for service operations include: proximity to customers, transportation costs and proximity to markets, location of competitors, and site-specific factors.
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Centralization of management is practiced in which retail organization form?
A) chain store B) separate store C) equal store D) main store control
Benjamin has been buying generic brake oil for years. When he watches an advertisement for a new type of brake oil, he pays attention to the ad and understands the information in it. In this scenario, Benjamin is involved in _____
A) problem recognition B) finding opportunity C) disposition D) perception E) making postdecision evaluation