When Gabriel received the Top Engineering Student award at the department's annual award ceremony, he gave a speech thanking the department for according him this honor. According to your textbook, what kind of special-occasion speech did Gabriel give?

A. an inspirational speech
B. a commemorative speech
C. an acceptance speech
D. a speech of presentation
E. a speech of introduction

Answer: C

Communication & Mass Media

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Which element rewards the reader for taking the time to read the ad?

a) Body copy b) Closing c) Illustration d) Subhead

Communication & Mass Media

While delivering his speech, Nathan notices that his audience seems to disagree with his message. Which of the following actions should Mariah take to remedy this problem?

A) speed up the pace of his delivery B) remind listeners of his credibility and credentials C) eliminate abstract facts and statistics D) tell a story

Communication & Mass Media