Which element rewards the reader for taking the time to read the ad?

a) Body copy
b) Closing
c) Illustration
d) Subhead

ANS: a

Communication & Mass Media

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According to Klopf (1991), culture is "that part of the environment made by humans."

Indicate whether the statement is true or false

Communication & Mass Media

SELECT ALL THAT APPLY. Which of the following are most likely true about a camera that includes several accessories?

A. less expensive B. more expensive C. poorer quality D. better quality

Communication & Mass Media