Rolls Royce introduced TotalCare® to do which of the following?
a. build brand equity
b. limit competitive entry into the spare engine parts business
c. co-produce engines with customers
d. innovate new engines
e. recover from service failures
c
Business
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Which data collection method for marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and other visual materials?
A) face-to-face interviewing B) online questionnaires C) telephone interviewing D) ethnographic research E) mail questionnaires
Business
What do marketers gain from gathering and analyzing information about customers and the needs and motivations of those customers?
What will be an ideal response?
Business