Which data collection method for marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and other visual materials?
A) face-to-face interviewing
B) online questionnaires
C) telephone interviewing
D) ethnographic research
E) mail questionnaires
A
Business
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What will be an ideal response?
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Successful brands exhibit two characteristics: top-choice and top-preference
Indicate whether the statement is true or false
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