An intensive growth strategy involving marketing current products to new markets is a market-development strategy

Concentrated marketing is used because

a. risks are lower than normal b. Operating economies can be achieved through specialization in production, distribution and promotion. c. markets are fairly homogenous d. its audience falls into several identifiable segments e. It allows production of the offering "on demand"

Which of the following is not a communication channel?

A) Draft. B) Formal speech. C) PowerPoint presentation. D) E-mail.