How has do-not-call legislation helped direct marketers?
A) Marketers are compensated by the Federal Trade Commission for lost sales caused by the laws.
B) Direct marketers have outsourced their activities to firms that are exempt from such laws.
C) Direct marketers have developed kiosks as an alternative to telemarketing.
D) Telemarketers are allowed to call customers for a small fee.
E) Telemarketers have developed opt-in calling systems that target consumers who have chosen to be contacted and therefore are less invasive.
E
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A company using a ______ strategy offers carefully designed products or services to appeal to the unique needs and preferences of a narrow, well-defined group of buyers.
a. broad differentiation b. focused differentiation c. segment-based d. core competence
Which of the following is a plant asset?
A) Equipment B) Patents C) Trademark D) Accounts Receivable