A company using a ______ strategy offers carefully designed products or services to appeal to the unique needs and preferences of a narrow, well-defined group of buyers.
a. broad differentiation
b. focused differentiation
c. segment-based
d. core competence
Answer: b. focused differentiation
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The Dairy Division of Famous Foods, Inc. produces and sells milk to outside customers. The operation has the capacity to produce 200,000 gallons of milk a year. Last year's operating results were as follows:
Sales (160,000) gallons $500,000 Variable costs 312,000 Contribution margin 188,000 Fixed costs 100,000 Net Income $ 88,000 Assume the Dairy Division is operating at capacity. If the Yogurt Division wants to purchase 30,000 gallons of milk from the Dairy Division, what is the minimum price that will allow the Dairy Division to maintain its current net income? a) $0.55 per gallon b) $3.13 per gallon c) $1.18 per gallon d) $1.95 per gallon
________ refers to lowering the cost of the firm's operations and activities on a global scale
A) Efficiency B) Protectionism C) Flexibility D) Currency control