Forces that act on the organization to change it are called _____

Which of the following individuals is most likely to have a boundary position in a company that manufactures modular homes?

A. A person who receives inbound telemarketing B. A person who sells the modular homes in the field C. The sales manager D. The marketing manager E. The manufacturer's advertising agency

Companies can identify competitors from a(n) ________ point of view by defining competitors as companies that are trying to satisfy the same customer need or build relationships with the same customer group

A) customer B) blue ocean C) market D) myopic E) industry