Companies can identify competitors from a(n) ________ point of view by defining competitors as companies that are trying to satisfy the same customer need or build relationships with the same customer group

The securities of Donley Corporation are listed on a regional stock exchange and registered with the SEC. The management of Donley engages a CPA to perform an independent audit of Donley's financial statements. The primary objective of this audit is to provide assurance to the

a. Regional stock exchange b. Securities and Exchange Commission c. Board of directors of Donley d. Investors in Donley securities

Which of the following is a price adjustment strategy?

A) product bundle pricing B) by-product pricing C) product line pricing D) optional product pricing E) discount and allowance pricing