The numbers assigned in a(n) ________ do not reflect relative amounts of the characteristic being measured

A) nominal scale
B) ordinal scale
C) interval scale
D) ratio scale
E) random scale

A

Business

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Advertising ________ define the task that advertising must accomplish with a specific target audience during a specific period of time

A) objectives B) budgets C) strategies D) campaigns E) evaluations

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Pricing is less complex in services than it is in manufacturing

Indicate whether the statement is true or false

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