With a 10% discount rate, the present value factor of $1 received 10 years from now is 0.386. The present value of a $1 annuity factor for 10 years is 6.145

Which of the following should be the first step of developing an advertising campaign?

A) set the budget objectives B) establish the advertising message C) understand the target audience D) draft the creative brief E) select the execution format

For a given item controlled by a periodic review system the target level is 100 units. If there are 40

units on the shelf and the lead time is 2 weeks then the order quantity should be: A) 140 units. B) 60 units. C) 85 units. D) 120 units. E) 40 units.