Which of the following should be the first step of developing an advertising campaign?
A) set the budget objectives
B) establish the advertising message
C) understand the target audience
D) draft the creative brief
E) select the execution format
C
Business
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A firm's risk level will fluctuate as its ________ changes
A) financial leverage B) debt-to-equity C) degree of financial leverage D) All of the above.
Business
The first step in devising security services and mechanisms is to develop a security policy
Indicate whether the statement is true or false.
Business