A former key employee at Big Firm used proprietary and confidential information he had learned while at Big Firm to further his own business. He may be liable under state law for _______________of trade secrets.

Unlike predictive and concurrent validity, content validity is:

A) based on judgments. B) measured statistically. C) more valid. D) not legally approved.

A(n) ________ includes all the key elements of the situation and the benefits the target customer is looking for in a given purchase

A) acid test B) value proposition C) storyboard D) Pareto chart E) marketing mix strategy