A(n) ________ includes all the key elements of the situation and the benefits the target customer is looking for in a given purchase

Which of the following is least likely a reason for companies to seek cross-border mergers and acquisitions?

A) to get a foothold in new geographic markets B) to raise company budgets for increased research and development activities C) to increase a firm's global competitiveness D) to fill the gaps in companies' product lines in a global industry

What is the primary reason for training SMT members in many different technical areas?

A) Simplifying schedules B) Monitoring new budgets C) Enhancing team flexibility D) Handling interpersonal conflicts