______________ Communications are composed of advertising, sales, promotions, trade shows, personal selling, direct selling, and public relations.
Fill in the blank(s) with the appropriate word(s).
Ans: Integrated marketing
Business
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A director can be removed by the board, subject to review by shareholders, for _________ (failure to perform a required duty).
Fill in the blank(s) with the appropriate word(s).
Business
Once a marketing-mix decision is made, the marketing team should ________
A) keep the strategy in place despite internal changes B) keep the strategy in place despite market changes C) monitor market performance and the target market D) reduce the amount of customer data that is collected E) wait at least six months before changing an element of the marketing mix
Business