Once a marketing-mix decision is made, the marketing team should ________
A) keep the strategy in place despite internal changes
B) keep the strategy in place despite market changes
C) monitor market performance and the target market
D) reduce the amount of customer data that is collected
E) wait at least six months before changing an element of the marketing mix
C
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Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple
The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing. A) buzz B) stealth C) ambush D) undercover E) direct
Explain the significance of a downward-sloping experience curve
What will be an ideal response?