Name and briefly describe two less-structured alternative approaches to competitive brand positioning
What will be an ideal response?
Two alternative approaches to competitive branding are as follows:
1. Brand narratives and storytelling: Rather than outlining specific attributes or benefits, some marketing experts describe positioning a brand as telling a narrative or story. Narrative branding includes a brand story, a consumer journey, visual language or expression for the brand, a manner of narrative expression, and the brand's role in consumers' lives. Primal branding employs seven assets of a primal code: a creation story, creed, icon, rituals, sacred words, a way of dealing with nonbelievers, and a good leader.
2. Cultural branding: For companies to build iconic, leadership brands, they must assemble cultural knowledge, strategize according to cultural branding principles, and hire and train cultural experts.
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Which of the following is true about the Consumer Price Index (CPI)?
A. It helps product markets place an upper limit on the pay an organization will offer. B. Following and studying changes in the CPI helps employers prepare for changes in the demands of the labor market. C. It helps organizations lure top-quality employees. D. The CPI helps control labor market's demand for pay increases. E. It helps organizations to compete with companies in other industries that hire similar employees.
Within the dimensions of product performance, which of the following is a product performance enhancement factor?
A) reliability B) conformance C) durability D) serviceability E) improvements