Which of the following would likely improve the effectiveness of messages?
a. more diversity among PR, marketing, and advertising professionals
b. an increased focus on accurately translating copy into multiple languages
c. the use of celebrities and models from different cultures and ethnicities
d. the implementation of integrated marketing communication concepts
a. more diversity among PR, marketing, and advertising professionals
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Salma, a team leader in an IT organization, was fired without intimation
When she approached her boss, Jackson, for the reason, Jackson explained that Salma had not resolved problems or difficulties efficiently, which adversely affected project deliverables and deadlines. In this scenario, what challenge did Salma face, and how could she overcome it? a) Facing failure; She could have responded quickly when the problems emerged b) Dealing with global and multicultural changes; She could have trained herself to be more flexible. c) Building trust; She could have tried to build trust with the stakeholders. d) Adopting high-speed management; She could have maintained her clarity of thought during the crisis situations.
Which of the following is not an advantage of using made-for-TV movies as series pilots?
a. profitability b. ability to target desired demographics c. desirability by audiences and affiliates d. critical acclaim e. international syndication potential as theatrical movies