The following are methods of segmenting consumer markets, except:

Often the researcher must cater to the needs of several audiences with different levels of technical sophistication and interest in the project. Such conflicting needs may be met by including different sections in the report for different readers

Under no circumstances should separate reports be written. Indicate whether the statement is true or false

Which of the following is an internal source for new product ideas?

A) competitors B) company executives C) marketing research firms D) trade magazines E) government agencies