Which of the following is an internal source for new product ideas?
A) competitors
B) company executives
C) marketing research firms
D) trade magazines
E) government agencies
B
Business
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The new-offering realization process involves all activities in defining target markets and prospecting for new customers
Indicate whether the statement is true or false
Business
During a question-and-answer session, while answering a question, ________
A) avoid summarizing the question B) avoid being defensive or dismissive C) look only at the person who asked the question D) avoid breaking the question into parts even if it is complex E) if you don't know the answer, make up the answer
Business