Intensive distribution is a form of distribution aimed at minimum market coverage
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Intensive distribution is a form of distribution aimed at maximum market coverage. Here, a manufacturer tries to have a product available in every outlet where the potential customer might want to buy it.
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In which account are postage stamps classified?
a. Cash. b. Office supplies. c. Receivables. d. Inventory.
How can companies reduce the cost and delays involved in entering new markets?
A) By selling items at a loss when determining international pricing B) By redeveloping the product from scratch to better meet consumer needs in the new market C) By avoiding the traditional U.S.-based marketing mix D) By utilizing existing international distribution systems E) By establishing new and unique promotions for the new market.