How can companies reduce the cost and delays involved in entering new markets?
A) By selling items at a loss when determining international pricing
B) By redeveloping the product from scratch to better meet consumer needs in the new market
C) By avoiding the traditional U.S.-based marketing mix
D) By utilizing existing international distribution systems
E) By establishing new and unique promotions for the new market.
Answer: D
Explanation: D) In some industries, including consumer products and industrial equipment, delays in starting new international distribution networks can be costly, so companies with existing distribution systems often enjoy an advantage. Many companies have avoided time delays by buying existing businesses with already established distribution and marketing networks.
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Leader behavior that organizes and defines what group members should be doing to maximize output is called:
a. Transactional leadership b. Transformational leadership c. Consideration d. Initiating structure e. Empowerment
Most large companies with overseas operations have inherited
A) recently built technology platforms for international systems. B) batch-oriented reporting from independent foreign divisions to corporate headquarters. C) transaction-oriented reporting based at the home office for overseas business. D) global marketing systems developed domestically. E) enterprise systems developed by local firms.