Most large companies with overseas operations have inherited
A) recently built technology platforms for international systems.
B) batch-oriented reporting from independent foreign divisions to corporate headquarters.
C) transaction-oriented reporting based at the home office for overseas business.
D) global marketing systems developed domestically.
E) enterprise systems developed by local firms.
B
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The following are principles for building a successful frequency or loyalty program, except:
A) exclude less valuable customers through data mining B) design the program to enhance the value of the product C) calculate the full cost of the program D) design a program that maximizes the customer's motivation to make the next purchase
Because the real exchange is composed of three variables that can all move simultaneously, many combinations of changes lead to a real appreciation of the pound (in this case). Which one of the following options is NOT a basic movement?
A) a decrease in the pound prices of U.S. goods, not holding the dollar prices constant B) a decrease in the dollar prices of U.S. goods, holding the exchange rate and the pound prices of goods constant C) an increase in the pound prices of goods, holding the exchange rate and the dollar prices of goods constant D) an increase in the nominal exchange rate ($/?), holding the dollar prices and pound prices of goods constant