At its heart, the coordinated management of meaning theory is based upon social interaction

Which of the following circumstances are best suited for personal selling?

A) when the products used are simple and easy-to-use B) when there is minimal risk involved in buying or using the products C) when the market has fewer and larger sellers D) when the products being marketed are inexpensive and easily available E) when prospective customers are spread across a wide geographic area

Which of the following product mix pricing strategies involves setting prices across an entire product range based on cost differences between the products, customer evaluations of different features, and competitors' prices?

A) by-product pricing B) product bundle pricing C) optional product pricing D) captive product pricing E) product line pricing