Why do the text authors contend that the nonprofit sector is large, growing, important and challenging?
What will be an ideal response?
• Nonprofits comprise between 8 – 10% of the labor force
• Volunteering is a major activity – 28.8% volunteer
• The Nonprofit sector has been growing faster than any sector but technology
• Internationally, nonprofits are strong and growing at a dizzying pace
• The sector is populated with a number of very large, very sophisticated organizations – the top five nonprofits took in more than $4 billion each in 200t
• Major donations of folks like Bill Gates and Warren Buffet have raised the profile of the sector
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It is usually necessary and appropriate to use internal company terminology such as SKU numbers rather than cumbersome descriptions when communicating with customers
Indicate whether the statement is true or false
Fiona Lambrech is the marketing director of a newly established detergent company. In order to introduce her product effectively into the market, Fiona sends samples of the detergent to a select group of individuals
Which of the following forms of marketing was most likely used by Fiona? A) direct-mail marketing B) catalog marketing C) telephone marketing D) kiosk marketing E) direct-response television marketing