The going concern assumption infers that a company will continue to operate until a known date

Discuss the ways in which publicity can play an effective role in the marketing mix

What will be an ideal response?

Identify the marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales

a. product diversification b. strategic alliance c. aggressive sole provider d. aggressive product positioning e. passive product positioning