All of the following are examples of typical marketing communications objectives except:
A) increase market share.
B) increase the number of products offered.
C) increase profits.
D) increase return on investment.
B
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While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________
A) contextual advertising B) rich media ads C) content sponsorship D) catalog advertising E) social media advertising
Mr. R. owns 20,000 shares of ABC Corporation stock. The company is planning to issue a stock dividend. Before the dividend Mr. R. owned 10 percent of the outstanding stock, which had a market value of $200,000, or $10 per share
Upon receiving the 10 percent stock dividend the value of his shares is ________. A) $220,000 B) $210,000 C) $200,000 D) $180,000