As we go from home operations to international operations, we can potentially receive a ________, but we can also see our ________ increase
A) diversification benefit; systematic risk
B) diversification disadvantage; total risk
C) diversification disadvantage; systematic risk
D) diversification benefit; total risk
Answer: D
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Which of the following is NOT an advantage inherent in the use of personal selling as the primary marketing communications tool?
A. The large number of customers that can be reached B. The amount of information that can be conveyed C. The two-way communication flow D. The ability to tailor messages to the needs of interests of specific customers E. The type of information that can be transmitted to a customer
Cement is an example of an industrial product that is categorized under ________
A) capital items B) augmented products C) supplies and services D) materials and parts E) shopping products