An advertising agency's client wants to use the Internet for sales promotion programs. Discuss two types of sales promotions that are appropriate for this medium
What will be an ideal response?
There are a number of ways advertisers can use the Internet for sales promotion programs, including sampling, sweepstakes and contests, price deals, and coupons. Sampling has been a mainstay of interactive promotions on the Internet. There are also freebie portals that have offers for free goods. Sweepstakes and contests are effective promotional tools for driving people to marketers' Internet sites. Some sites offer price promotions only to online purchasers. Finally, coupons can be delivered via the Internet.
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ABC Construction Company enters into a personal service contract to hire Brown, CPAs, to perform services as an independent contractor. Brown's status as an independent contractor is inconsistent with
A. Signing a contract to perform tax services for Gator Construction, Inc., a construction company in the same market. B. Outsourcing tax return preparation services to Green, CPAs, a well-respected local firm. Brown did not consult ABC about this decision. C. Signing a contract to perform consulting services for Gator Construction, Inc., a similar-sized construction company in the same market. D. Hiring a staff accountant to assist in the completion of the required services.
Which of the following is a medium of visual identity for a company?
A) annual reports B) dress codes C) press releases D) seminars E) trade shows