Which of the following is a medium of visual identity for a company?
A) annual reports
B) dress codes
C) press releases
D) seminars
E) trade shows
B
Business
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In the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement
Indicate whether the statement is true or false
Business
Which of the following is most likely an objective of informative advertising?
A) build brand preference B) change customer perceptions of brand value C) encourage customers to switch brands D) suggest new uses for a product E) keep the brand in customer minds during off-seasons
Business